Meta Unveils Game-Changing Monetization Program For Facebook Creators [How It Works]

Meta on Wednesday announced the launch of its Content Monetization beta program for Facebook in a move aimed at improving the earning potential of content creators.

This initiative, revealed on Wednesday, combines three key monetization tools—In-stream ads, Ads on Reels, and the Performance bonus—allowing creators to monetize a broader array of content types, including Reels, long-form videos, photos, and text posts.

The new Meta program consolidates Facebook’s existing monetization programs, offering creators a unified approach to earn from multiple formats.

This comes as an improvement, as only about one-third of creators previously earned from more than one Facebook-funded program due to differing eligibility and availability.

Since 2017, over four million creators have earned money on the platform, with Facebook paying out more than $2 billion in the last year alone.

“We’re proud of how our monetization programs have helped creators thrive on Facebook, but we know that the different availability, eligibility requirements and sign-up processes of our various programs have resulted in some creators missing opportunities and others not being eligible to earn from all available formats. And the data backs this up – today only about one third of monetizing creators on Facebook earn from more than one Facebook-funded program,” the company said today.

Earnings from Reels and short-form videos have particularly surged, with payouts increasing by over 80% in the past year.

How It Works

The Content Monetization beta simplifies the monetization process by:

1. Allowing creators to earn from different content formats through a single program.

2. Providing unified performance insights for easier tracking

3. Maintaining a performance-based payout structure.

When it Starts

Facebook has started sending invitations to one million creators already monetizing on the platform, with open enrollment expected in 2025.

Creators interested in early access can join through the monetization tab in the Professional dashboard or Meta Business Suite.

This strategic consolidation aims to further empower Facebook’s creator community, making it easier and more rewarding to monetize their content.