The Minister of Information and Culture, Alhaji Lai Mohammed on Tuesday flagged off Zuma Film Festival 2020 amid fanfare at the NAF Conference Center Pool, Abuja.
According to the Managing Director of Nigeria Film Cooperation Dr. Chidia Maduekwe the theme of the 11th Edition is “Content Connectivity, 2.0”
The event attracted various government officials including Hon. Abike Dabiri-Erewa, Chairman, Nigerian Diaspora Commission, and other notable Nigerians.
Dr. Maduekwe said the 2020 ZFF retained last year’s theme; “Content Connectivity, Every view, Everywhere”, due to the challenge of COVID-19 to the creative sector.
The challenges have presented Nigeria’s film industry with huge opportunities of using modern technology for film production, marketing, distribution, and exhibitions.” he said.
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The MD noted that the 2020 ZFF focused on promotion of creativity, employment generation, and wealth creation for sustainable economic development while stating that COVID 19 safety protocols were adequately adhered to at the event, through the use of virtual participation windows.
He said they would leverage ZFF 2020 to showcase films to the press, audiences, and film critics as a way of co-production, sales of film rights, and marketing.
In her remark, the chairperson, Diaspora Commission, Hon. Abike Dabiri urged Nigerians to always be the best in whatever endeavour they chose, as this would make them ascend to the top of the world.
ABN TV reports that the ZFF is an annual event hosted by the NFC and billed to last for seven days.
It will feature red carpeting, film premiers of ”Badagry, the joy of return” and ”Cultural diversity in film corporation”, film screening, annual film lecture, master classes, emerging talent worship, and an award night.
