Christmas peak
Peak Milk, the leading dairy brand in Nigeria, is inviting consumers to “Enjoy Christmas at its Peak” with its highly anticipated 2024 Christmas campaign. Building on the success of last year’s initiative, this year’s celebration promises to bring even more joy, connection, and generosity to households across the country.
“After a challenging year, we want to ensure every Nigerian can experience the true magic of Christmas,” said Tayo Olaobaju, Brand Manager, Peak Milk. “Our ‘Enjoy Christmas at its Peak’ campaign is designed to help families make the most of the season, starting with a nourishing Peak breakfast that sets the tone for a day filled with celebration, quality time, and cherished memories.”
The campaign will feature a range of engaging activities and interactive experiences to uplift the Christmas spirit, including the return of the popular “#Peak12DaysOfChristmas” social media activation, offering daily surprises and opportunities for consumers to win exciting prizes; breakfast café activations in key locations across Lagos, where the local community can come together over a delicious Peak-powered meal; heartwarming stories of Nigerian families and their Peak Christmas traditions, shared across digital platforms; and a user-generated content campaign inviting consumers to showcase their own “Peak Christmas Morning” moments for a chance to be featured and win big.
“Christmas is a time for coming together, and we want to ensure every Nigerian can enjoy the season to the fullest, regardless of their circumstances,” added Moninuola Kassim, Senior Brand Manager at Peak Milk. “By centering our campaign around the simple joys of a Peak breakfast and the cherished moments it can inspire, we hope to spread holiday cheer and strengthen the bonds within our communities.”
The Peak Christmas 2024 campaign will run from December 1st to December 14th, 2024. For more information and updates, consumers are encouraged to follow Peak Milk on social media (@peak_milk) and visit the brand’s website.
About Peak Milk:
Peak Milk, a brand of FrislandCampina WAMCO Nigeria Plc, has been a trusted household name in Nigeria for decades. Renowned for its commitment to quality and nutrition, Peak Milk is the preferred choice for millions of Nigerians seeking the nourishment needed for a healthy and active lifestyle.
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