Nigeria Movie Industry Killing Dreams — Dauda

According to Dauda, who is the special adviser on Arts, Culture and Tourism to the governor of Abia State, Dr. Okezie Ikpeazu, the influx of amateur actors has made the industry lose its stamina.

“The industry is still alive but our movies are dead. Right now, nobody makes money from the industry. You see youtube channels everywhere. If not this or that channel, they will not sell movies again. Most of the marketers you see in Alaba or Onitsha now talk about youtube channels, nobody goes to buy CDs again. There should be an orientation on how this industry should move forward to making money. The industry has succeeded in killing so many dreams. The industry has a way of killing you. If you see some of us who started this business you will cry. I thank God that we thought ahead.

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“I blame the industry that allowed the influx of a whole lot of amateur actors. Those days when we joined the industry before you shoot any movie, there must be a script conference. People will look at it, criticise it, you go and rewrite and come back again after which there would be an audition. Now everybody is an actor. There is no coordination, no cohesion.

“What Emeka Rollas who is the president should do right now is to put the industry straight. Keep it working again. Be very strict. Have a wonderful taskforce. If you are an actor, where are you coming from? Some are even criminals hiding under the umbrella of Actors Guild of Nigeria. People shoot movies now from every angle. The one they shoot from one village they will still bring to the market. But I know it is not easy to do but when he starts, he is going to get it 40 percent right. 40 percent is the pass mark” he said.

The Abia State University Law student also underlined that there is a need for proper orientation for industry players on how they should conduct themselves.

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“There is a need for a workshop. Bring in the industry generals and the so-called ‘waka pass’ and show them how this industry should look like. There is no maturity amongst us. It is high time we learn how to comport ourselves because we reflect the image of this country if we don’t know. Then encourage education in the industry. Most people you see act today didn’t even go to school. They just came in and began to act because they can speak English. Speaking English is not going to school. Going to school has to do with interaction. There is this need for you to go through the campus and the campus goes through you. If you have gone to a university or polytechnic you must have an atom of respecting yourself wherever you are. There should be lectures about how an industry person should behave. In Law, we have conducted – how a lawyer should behave, and if you go against that, you are in trouble“.