Manchester City have announced a long-term extension of their kit partnership with Puma, in what British media are calling the most lucrative deal in Premier League history—reportedly worth around £1 billion ($1.35 billion).
According to reports, the new agreement will run for at least 10 more years, bringing in approximately £100 million annually for the club.
This significantly surpasses city’s previous deal with the German sportswear giant, which was signed in 2019 and valued at £65 million per year.
The new deal is expected to set a new standard for kit sponsorship in English football, overtaking Manchester United’s £900 million, 10-year contract with Adidas that was inked in 2023.
Manchester City have enjoyed a dominant spell since 2020, clinching four straight Premier League titles and a historic treble in the 2022–23 season. However, the club ended last season without a major trophy.
City are set to kick off their 2025–26 Premier League campaign on August 16 with an away match against Wolverhampton Wanderers.
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