Afrobeats superstar David Adeleke, popularly known as Davido, has revealed that had he not pursued a career in music, he would have ventured into journalism.
In a recent interview with Atlanta-based radio station 96.1 The Beat, which gained attention online on Thursday, Davido shared his passion for media and press engagement, emphasizing how much he enjoys being part of promotional activities — something he says sets him apart from many of his peers.
“I like promo; I like conversations. A lot of people don’t know that I studied marketing apart from business management. I like to market myself, I love to talk. If I had a podcast, I’d talk for like three to four days [laughs],” he said during the interview.
He went on to stress the importance of media interaction in an artist’s career, saying, “I just feel like it’s part of being an artist. A lot of big artists don’t do press, but I do because I can talk. But some people just don’t want to talk. When people meet me, I like to have conversations, I like to know things, and I like information. Even at home, I’m also researching. If I weren’t doing music, I would definitely be in journalism.”
Davido also touched on his work ethic and how it contributes to his widespread visibility and influence, particularly on social media.
“A lot of people in my position would just sit down and let everything work for them. People keep asking me why I have the most followers; it’s because I’m working,” he said.
He added, “I know how hard Beyoncé will work with all the money she got.”
