Four Examples Of A Communication Strategy

Communication strategy is a plan to achieve communication objectives. This may apply to internal communications, marketing communications, and public relations.

A communication strategy has four major components: communication goals, target audience, communication plan and channels. The following are illustrative examples.

Communication Goals

Communication goals are the desired end-results of a program of communication. These are typically documented as the first step in developing a communication strategy. Communication goals are designed to be measurable but aren’t time-bound as the schedule for achieving goals is found in the communication plan. Goals need not indicate how they will be achieved but you can include a notes field if you want to capture early ideas.

Target Audience

A target audience is anyone you seek to communicate with as part of your strategy. For internal communications, this is usually the stakeholders of a project or function. For marketing communications, a target audience may include customers, media representatives and a target market.

Communication Plan

A communication plan is an outline of how a communication strategy will be achieved including a schedule and responsibilities.

Communication Channels

It is also common to breakdown your communication plan by channel.

Overview: Communication Strategy
Type	Business Strategy
Definition	A plan to achieve communication objectives.
Related Concepts	Business Strategy » Internal Communications » Marketing Communications » Public Relations » Communication Goals » Measurable Goals »

Ad Hominem		Analogy		Building Trust
Candor		Criticism		Devils Advocate
Direct Language		Discourse		Dumbing Down
Echo Chamber		Explanation		Ground Rules
Jargon		Labeling		Listening
Medium		Message Framing		Moot Point
Non-Example		Nudge Theory		Objectivity
Plain Language		Positive Criticism		Rationale
Rhetorical Question		Self Monitoring		Storytelling
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