Communication strategy is a plan to achieve communication objectives. This may apply to internal communications, marketing communications, and public relations.
A communication strategy has four major components: communication goals, target audience, communication plan and channels. The following are illustrative examples.
Communication Goals
Communication goals are the desired end-results of a program of communication. These are typically documented as the first step in developing a communication strategy. Communication goals are designed to be measurable but aren’t time-bound as the schedule for achieving goals is found in the communication plan. Goals need not indicate how they will be achieved but you can include a notes field if you want to capture early ideas.
Target Audience
A target audience is anyone you seek to communicate with as part of your strategy. For internal communications, this is usually the stakeholders of a project or function. For marketing communications, a target audience may include customers, media representatives and a target market.
Communication Plan
A communication plan is an outline of how a communication strategy will be achieved including a schedule and responsibilities.
Communication Channels
It is also common to breakdown your communication plan by channel.
| Overview: Communication Strategy | ||
| Type | ||
| Definition | A plan to achieve communication objectives. | |
| Related Concepts | ||
Communication
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