One of the old music production labels in Nigeria, Tuwantu Music has concluded plans to make a big welcome back into the industry with fresh partnerships from foreign music labels which is targeted at harnessing young talents and potentials across the country, particularly the South East region.
The popular music label had temporarily halt production while undertaking a critical research on how to make a big bounce back.
Speaking with our correspondent, the MD/CEO Tuwantu Music International, Mr. Chukwuemeka Okorie, popularly known as “Emeka Tuwantu” said the indigenous record label company originated from Eastern Nigeria in 2016.
He said though the label had effectively managed its operation in Nigeria and London offices, the temporary break was necessary to enable it go back to the drawing board, effect some changes and tighten up its strategy.
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According to Emeka Tuwantu, the strategic comeback which the label had concluded will enable it compete favourably in addition to the new team it’s relaunching into the music industry with.
He noted that the label is strategically repositioned to compete with the likes of Mavin Records, Universal, Sony Music and Empire Africa who are some of the biggest market shareholders in Afrobeats today.
He pledged to raise to stardom untapped potentials in the industry, which he believes will end the long period of neglect that the eastern part of the country has suffered simply because they are not regarded as a commercial hub to market/export music like the sister territory, Lagos.
High as his ambition may seem, Emeka Tuwantu is ready to take on the challenge. He will lean on his working experience, acquired knowledge and robust network of professionals which he built from almost a decade of active career service. Aside from foreign partnerships, Chukwuemeka also revealed that he will be delving into other fields like football, tech and events, adding that these would serve as tent poles to support and drive his ambition.
Emeka Tuwantu continues to be inspired by the successes of music maestro, Don Jazzy, especially on building the Mavin brand, and is happy to have been part influence in Kcee’s decision to depart from generic African pop music to authentic gospel compositions that represent the true heritage and culture of the east.
