9mobile Rebrands As T2

Nigeria’s 9mobile on Friday rebranded itself as T2, aiming to become a digital-first telecom operator focused on innovation and customer experience.

The unveiling took place on Friday at the Eko Convention Centre in Lagos.

The change of name comes a year after LH Telecommunication Limited acquired a majority stake in the network provider.

LH Telecommunication acquired 95.5 percent stake in 9mobile, leading to a change in control of 9mobile.

This is the second time the company’s name will be changed, after it was rebranded from Etisalat to 9mobile in 2017.

Speaking at the event, Femi Banigbe, chief executive officer (CEO) of Emerging Markets Telecommunication Services Limited (EMTS), described the rebrand as “the beginning of a bold new chapter” for the company.

“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history. It is a declaration that we are no longer who we were, but we are becoming something greater. We are becoming something more ambitious,” Banigbe said.

He said the transformation goes beyond a new logo or tagline, representing instead a renewed mission and promise to customers.

The CEO noted that technology is now an integral part of business, culture and human connection, and that Nigerians are increasingly demanding speed, access, and relevance.