In a bold crossover between rap and football, legendary American rapper Snoop Dogg has officially become a co-owner of Championship side Swansea City, the Welsh club confirmed on Thursday.
The 53-year-old music icon, whose real name is Calvin Broadus, joins Croatian football star and former Real Madrid midfielder Luka Modric in the club’s ownership structure. Modric, who recently signed for AC Milan at age 39 after leaving Real Madrid, was announced as a stakeholder in the club back in April.
Snoop Dogg’s involvement with Swansea began to surface last week when he made a surprise appearance on the club’s social media, modelling their 2025–26 home jersey. The collaboration was confirmed this week, marking the rapper’s formal entry into football ownership.
His investment comes following the club’s takeover last November by American businessmen Brett Cravatt and Jason Cohen, who have signalled ambitious plans for the club’s future.
With more than 100 million social media followers, Snoop Dogg is expected to play a key role in boosting Swansea’s global profile as the team works toward a return to the Premier League, having been relegated in 2018.
In a statement on the club’s official website, Snoop expressed his enthusiasm for the project: “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.
“The story of the club and the area really struck a chord with me. This is a proud working-class city and club. An underdog that bites back, just like me.
“I’m proud to be part of Swansea City.”
The club’s owners emphasized their aim to generate greater revenue to allow for deeper investment in players while staying within British football’s profit and sustainability rules.
Reflecting on the new partnership, the club’s ownership group added: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
“Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.”
“Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field.”
Swansea’s bold move mirrors the transformation seen at Welsh rivals Wrexham, who skyrocketed to the Championship under the ownership of Hollywood actors Ryan Reynolds and Rob McElhenney, who acquired the club in 2020.
With Snoop Dogg now onboard, Swansea City enters a new era—one that blends football ambition with global entertainment appeal.
