A communication strategy has four major components: communication goals, target audience, communication plan and channels. The following are illustrative examples.
Communication goals are the desired end-results of a program of communication. These are typically documented as the first step in developing a communication strategy. Communication goals are designed to be measurable but aren’t time-bound as the schedule for achieving goals is found in the communication plan. Goals need not indicate how they will be achieved but you can include a notes field if you want to capture early ideas.
A target audience is anyone you seek to communicate with as part of your strategy. For internal communications, this is usually the stakeholders of a project or function. For marketing communications, a target audience may include customers, media representatives and a target market.
A communication plan is an outline of how a communication strategy will be achieved including a schedule and responsibilities.
It is also common to breakdown your communication plan by channel.
|Overview: Communication Strategy|
|Definition||A plan to achieve communication objectives.|
This is the complete list of articles we have written about communication.
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